Dr. Andrew Erlich works with companies that want to get a competitive edge by reaching out to new markets and by attracting and retaining the best employees.

Dr. Erlich has over 20 years experience in transcultural marketing research, consultation, organizational development and cultural competency training. As president of ETC, Dr. Erlich oversees all phases of the firm's business as well as moderating both Spanish-language and general market focus groups, and leading cultural competency training sessions.

Andrew Erlich is an active member of the National Speakers Association, The Speakers Academy and the Arizona Speakers Association. He has also written articles for publications like Marketing News, Quirk's Market Research Review, the Journal of Marketing and International Business Magazine.

Dr. Erlich, who was raised in El Paso, Texas, is English-Spanish bilingual. He is a Cum Laude graduate of the University of Texas where he received a B.A. in History. Dr. Erlich received an M.A. and a Ph.D. in Clinical Psychology from the California School of Professional Psychology.

Andy's programs include:

Freeing the Giant
Learn how Andy's 8'6 ½" Uncle Jake turned a liability into an asset.
Gain the awareness necessary to avoid the dangers of stereotyping.
Discover how this silent film and vaudeville star, circus giant, artist and salesman wisely and successfully dealt with human differences.

The Yoga of Change
Understanding resistance to change
Four predictable phases of change and techniques to move through each one
Simple Yoga postures, breathing techniques and meditations that add to health and facilitate change

Reaching Out Across Cultures - Successfully (What every salesman needs to know)
Tap into Dr. Erlich's 25 years of experience to understand the dynamics of America's changing marketplace.
Understand how culture (yours and your customers) relates to sales success.
Learn the secrets of successfully selling to people from different cultural backgrounds.

The Culturally Competent Manager
How to hire and retain the best employees from diverse backgrounds without letting your biases get in the way.
Understand and avoid common mistakes managers make when they communicate with diverse employees.
Equip your organization with the skills it needs in order to motivate across cultures.

Minimizing Cross-Cultural Conflict and Stress: Ancient and Modern Insights
What is Stress?
Are You Stressed Out?
" Job Stress is Costly"
What You Can Do About It
The Role of Yoga
Meditation

Andy has been a Cross-Cultural psychologist, speaker, trainer, consultant, researcher and president of his firm, Erlich Transcultural Consultants, since 1979. He is an active member of the National Speakers Association.

Some of his clients include:

MPI (Meeting Professionals International)
U.S. State Department
Hobby Industry Association
Microsoft
Mayo Clinic
GlaxoSmithKline
J.P. MorganChase (Chase Manhattan Bank)
Credit Union Executives Society (CUES)
Avis Rent-A-Car
Labor World
Dole
Donahue Schriber
International Association of Convention and Visitors Bureaus
European Society of Marketing and Research (ESOMAR)
American Marketing Association
City of Santa Monica
City of Huntington Park
National Multicultural Institute
Grupo Hakim
Silog (Televisa)
Eastridge Mall (San Jose, CA)
Hillsdale Mall (San Mateo, CA)
General Growth Management
National Association of Realtors
National Association of Hispanic Real Estate Professionals
International Council of Shopping Centers
Navy Federal Credit Union
Institute for International Research
United States Travel Data Center
Western Association of Convention and Visitors Bureaus
California and Wisconsin Governors Conferences on Tourism

What clients have to say:
" WOW! Your presentation was outstanding at our ConVis Forum... Thank you for being a part of this very important direction that we are taking to enhance our marketing strategies. Your insights were invaluable to us and to our members 'Perfectly prepared...' 'good ideas about how to get the market...' 'good overview of understanding the ethnic market.'"
-- Kathy Millisor, San Diego Convention and Visitors Bureau

" Thank you for sharing your knowledge and experience (at the) NMI National Conference. The participants' evaluations were very positive. I look forward to working with you in the future."
-- Elizabeth P. Salett, LCSW, National Multi-Cultural Institute

" Thank you so much for your informative and 'eye opening' presentation! Your visuals were great and the audience was just mesmerized by the wealth of information. Several people approached me after the meeting with compliments about our 'quality' speaker and the fascinating topic."
-- Veronica De Silva, Southern California Marketing Directors Association

" Thank you for your thorough and informative speaking presentations. Your research and application of information has been invaluable to us as we continue our focus on Western U.S. shopping centers... Any successful business needs to tap into companies such as yours to be certain that they use tools available to understand the different cultural make-up of their customers. I look forward to working with you again soon."
-- Elizabeth R. Schreiber, CSM, Donahue Schriber