Business & Branding Expert
- Author - Speaker - "Growing Business into Big Brands"
It's a long way from an apprentice
printer growing up over his parents' corner store in a tiny town
in England, to the creator of the largest Marketing Agency in
America.
However, for Jack Sims it typifies his philosophy
that you can achieve success in whatever you are truly prepared
to work for. In fact, he is so sure that understanding Branding
will change your business he has committed his retirement
to teaching others the skills he has spent a life time acquiring.
Falling into the embryonic Promotional Marketing
area in the mid 1970's, Jack found his calling and, together
with his best friend, started his own agency in London, England.
Ambition and the desire to see (and conquer)
larger horizons led Jack to New York where he opened a Marketing
Agency out of the second bedroom of his White Plains Apartment.
From these tiny beginnings the agency became
the largest Marketing Agency in America winning The Super
Reggie (Marketing's highest award) not once but twice, and
gaining the number 1 ranking in the USA along the way. His
company created programs like the “Burger King Kids
Club” their single most successful marketing program.
He has enjoyed similar successes with other clients like
Polaroid gaining significant market share from Kodak, British
Airways, Nestle,
General Electric, Lever with the launch of
Lever 2000, and many more brands in the US and abroad.
Eventually, Jack chose to sell the company
to Wall Street!
Unable to sit still and finding that retirement
didn't quite suit, Jack wrote his best selling book "Growing
small businesses into Big Brands" while living his dream
of becoming a Professional Golf Teacher. In addition he has
had many articles published throughout the US and consults
for companies who are looking for serious business and brand
growth.
8 years on, Jack Sims continues to be a failed
retiree. He divides his time between his business and branding
consultancy, writing, appearing on Radio and TV shows such
as “Money Matters” and creating and delivering
successful keynote speeches and workshops for companies like
Harley-Davidson, LexisNexis, the Washington Group International
and Novartis. He has also spoken for Associations as diverse
as the American Perfume Society, Industrial Fabrics Association
International, America Outdoors and the Sunglass Association
of America any and many more.
Jack says "I love what I do. I want to
help build the most important business in the world, yours”.
JACK SIMS: Founded not one
but 2 national sized companies from scratch, his second became
the # 1 ranked and largest marketing company in America. Now
he uses his 30 years of growing businesses and brands by sharing
his experiences with audiences of corporations, associations
and groups that want to move from where they are to become the
leader in their category. If you are looking for a speaker that
delivers a high energy, high content, humorous session for your
audience who received a 4.8 rating out of a possible 5.0 at the
MPI World Congress, book Jack Sims, the best surprise is no surprise!
"Jack, thanks for the great job
you did speaking to our dealer group on the subject of branding.
Your insights and experience opened their eyes to what a brand
really means and how to promote it. We look forward to having
you back next year".
Andy Smith
-- Harley-Davidson/Buell
"Jack did a great job, and he
fitted right in with our Directors and Managers, once again,
thanks"
Sue Lynch VP HR
-- Goddard Enterprises
“Jack took a year-old, faltering product launch plan and retooled the national
TV advertising, brand identity, packaging, consumer promotion, trade promotion
-- even the sales force presentation materials. He successfully revived the product
launch, gained new distribution in several national retail chains, and provided
comprehensive marketing guidance. The results? We grew from $5 million to eventually
over $50 million in annual sales!”
-- Larry Swensen, Vice President Polaroid
“Jack is an extraordinarily important strategic partner. He is smart, funny,
energetic, and passionate about creative problem solving. Jack Sims has proven
himself to be a champion of big, breakthrough ideas -- the kind of ideas that
build big, breakthrough brands.”
-- Matt Savage, Managing Director - The Integer Group
“I highly recommend Jack Sims as both a marketing consultant and as a speaker
on sales and marketing related subjects. I would not hesitate to recommend him
to any company.”
-- Jeff Vincent, President - Laird Norton
"As the Director of Programs for the WSCMPI it is hard to find programs
that will appeal to both planners and suppliers – and your program was
perfect for that. In fact I daresay that 55 minutes was barely enough time, but
at least it enabled our members to leave with some plans on what they can do
to get on the branding wheel."
-- William Geach , Director of Programs - WSCMPI
