Power Selling

Business Expertise
Jim A. DeSena's areas of expertise are sales, leadership & service. For more than 15 years Jim has designed, developed and delivered training, speaking and consulting for 200 prominent organizations throughout the U.S. and Canada, including AAA, Bright Horizons, BAE Systems, Chrysler, Carnegie Bank, Erie Insurance, Intel, Johnson & Johnson, Medtronic, The Port Authority of NY & NJ, Seagate Technology and Sharp.

Jim DeSena helps clients develop compelling business strategies, sell high-value, innovative customer solutions in an environment of rapid change, and provide award-winning customer service. He is currently conducting extensive research on how companies in business for 75+ years create long-term, sustainable leadership, customer value and growth. Jim DeSena engages people in a productive and memorable learning experience and provides practical applications from his business experience. He establishes rapport with people at all levels ­executives, line and sales managers, salespeople and service professionals.

Business Experience
Jim DeSena is the author of "The 10 Immutable Laws of Power Selling" McGraw Hill (Fall 2003). He has developed a video-based self-paced course on teamwork featuring executives from General Electric, DEC and Motorola. He has published articles on sales, leadership, service, employee motivation, and communication. He is a former Member of Technical Staff at Bell Laboratories.

Jim DeSena was a senior manager with AT&T before becoming a speaker and consultant. He held leadership positions in management, technical and marketing areas, including 1- 800 service manager. He successfully led many large projects, designed a sales competency model to improve sales effectiveness within the division and established a quality assurance group.

Credentials
Jim DeSena has earned the Certified Speaking Professional designation, a measure of proficiency attained by less than ten percent of the members of the National Speakers Association. He has an MBA in Management from NYU, an MS in Mechanics and Materials Science from Rutgers University and a BME in Mechanical Engineering from City College of New York. He is past president of the International Society for Performance Improvement, New Jersey chapter.

Jim DeSena's advice has inspired executives, salespeople and others at prominent corporations, large associations and growing companies to achieve their goals and enjoy less stressful, more productive and more fulfilling lives. His message is universal: Believe Breakthrough Balance. His style allows him to relate to any audience. Clients appreciate that he gets prepared by "doing his homework." This allows him to know your industry, organization and audience. They also appreciate that he is easy to work with, available to speak with and does what he says he will. His practical ideas, personal stories and sincere humor will captivate your audience. The valuable follow-through strategies he shares for applying the ideas will delight you.

What People Are Saying

"Today's audiences are quicker and love to laugh as they learn. Jim' raises that bar of performance to a higher level. See him in action. He's superb!"
-- Linda Bolton, Bolton Associates

"Thank you very much for the attention and effort you put into our inaugural selling seminar. Your approachable style fit comfortably with our customers."
-- Mary Gould, Market Manager, Honeywell

"Thanks for a motivating presentation at our Branch Managers meeting."
-- Linda Krutzsch, Vice President Training and Operations, accountants on call®

"Enlightening, entertaining and informative!"
-- Susan Poland, Program Director, Hotel Sales and Marketing Association International, Garden State Chapter:

"Your presentation encouraged me to get started now."
-- EQ, ADP

"Your presentation is helping me 100% at work."
-- DG, TKR Cable Co

"The most important part of what you said is that success depends on our ability to persevere."
-- JM, First Fidelity Bancorporation