Known across America for his passion and real world techniques, Ken Canion has earned the name “Americas Most Passionate Speaker”. As a motivational speaker, leadership, and branding expert, he captivates audiences with his energy, humor, and straight-forward style of motivation. Ken’s expertise encompasses helping to develop leaders and managers in corporate America. In addition to leadership, Ken helps professionals and entrepreneurs create powerful brands and teaches them how to market their brand in a crowded marketplace.

As a cutting edge entrepreneur and marketing guru, Ken Canion doesn't just talk business, he lives it. He is the founder of three successful grassroots companies that have been featured in Black Enterprise, Source, and Essence magazines. He has also been highlighted on CNN, QVC, and the Home Shopping Channel. Recently, Ken was a contestant on NBC’s hit reality show “The Biggest Loser”. Ken is also the host of his own syndicated radio show called Reality Radio with Ken Canion.

Ken Canion is the author of three books: "God, I Ain't Trying to Hear All That, Leadership In The Real World and Help, My Mind is Fat: Weight Loss Daily Devotional. He also has several audio programs including Branding You In The Real World: How to Stand Out In A Crowded Marketplace and Destination Transformation: How to transform Any Area of Your Life.

Programs

Leadership In The Real World

There are hundreds of seminars and workshops on the subject of leadership. Far too many of them focus on theory and not reality. Drawing on years of experience training leaders across the country, expert and motivational speaker Ken shares Real World insights and techniques that are not only sound, they work!

Rather than just expounding on abstract principles, Ken’s Leadership In The Real World Program will give your leadership team the vital skills they need to be effective in the real world.

Ken takes the mystery out of leading others and makes it plain. Whether you are a team leader, manager, supervisor, coach, pastor, or boss, this book will revolutionize the way you view leadership.

Leadership In The Real World consists of 4 sessions or modules that should be taught every quarter. It is done this way to condition the participants to The Canion Methodology of leadership. Ken uses Assertiveness Conditioning to teach these principles so that they are solidified in each participants mind. He uses each session to build on the previous one. To ensure effectiveness, Ken simulates real world situations during training, to prepare participants for what will occur as a result of using the strategies and techniques that he imparts.

My Branding Journey

Looking back, I have always believed in branding myself. I can remember times when I would raise my hand to answer questions that other students avoided. I wanted to be recognized and it didn’t matter whether I was right or wrong. I just wanted my teachers to have a certain perception about me. I wanted them to believe that I wanted to learn what they were teaching, and that I wasn’t afraid to try. Thus, my brand was solidified.

The benefits were obvious to me, however, my peers couldn’t see them. They included: better grades, more privileges, and a good reputation.

What they didn’t know, nor did I, was the power of personal branding. Later, after studying personal branding methodology, I refined those same techniques. That applied knowledge got me featured on QVC, Home Shopping Channel, CNN, and NBC along with numerous articles in national magazines and newspapers. Now, I teach companies, entrepreneurs, and professionals techniques that will help them build a strong brand.

What is Personal Branding

Personal Branding is the art of creating a mental imprint or perception about a person, product, or organization. It is about controlling the way you’re perceived by your target audience or community that you serve. Companies spend enormous resources on building their brand. Why? They know that a powerful brand adds value, secures customers, and increases profits. Now, professionals and entrepreneurs can market their brand just like the large companies do.

”Regardless of age, regardless of position, regardless of the business we happen to in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer of the brand called You” Tom Peters said in ”
All you have to do is begin looking at yourself as though you are a brand name product.

Whether you are a professional ready to catapult to the next level in your career or an entrepreneur embarking on your first business venture, I will teach you how to accentuate your unique attributes to stand out in a crowded and competitive marketplace.

Why is Personal Branding Important?

Primarily because the workplace just isn’t what it used to be. For those working inside the corporate world, job security is almost non-existent. According to research data from Monster.com, only 26% of employees are confident in their job security, 54% are currently looking for their next job, and 90% of those polled have considered making a career change in the last year. Gone are the days of long-term pension plans and corporate loyalty. Today’s workplace is filled with layoffs and cutbacks.

For those who are interested in becoming an entrepreneur and being their own boss, the road is still littered with its own challenges and obstacles. Some statistics say 80% of the businesses started will end in four years. Some dispute this number and say that the success is a little higher. Either way, you are going to have to build a strong brand to succeed in business.